Leave a mark.
Work
Trust the curious one.
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As a Hybrid Marketer (creative & data driven), my expertise lies in providing seamless omni-channel campaigns and integrated transversal strategies. This is achievable by working closely with all the business departments, along with marketing specialists, copywriters, designers, other creatives and web developers.
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I understand the integral role of data in enhancing creativity as well as how both elements contribute to strengthening a brand narrative, develop sustainable plans and help to support business growth.
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My key marketing areas? I focus on delivering strong strategies through Brand, Content, Digital and Advertising, embracing the modern consumer lifestyle with a responsible commercial approach.
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Want to find out more? Have a look at my latest experience and the brands I supported.
Insurance
Generali Group
Global Health & Employee Benefits
Global Marketing, Brand & Creative, Customer Experience
London & Luxembourg
Marketing Consulting
Itineris ltd.
Digital Marketing, Website, UX & SEO
London
Digital Media
Wavemaker Global
(WPP Group)
PPC & E-Commerce,
Performance Marketing (Journey Activation)
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London
Traditional Media
Mediaset Group
Web & Social Media, Content, Community
Milan
Luxury Leather Accessories
TOD'S
"Walking like an Icon. The relevance of Brand Authenticity in Corporate Marketing of Luxury goods"
Master's Dissertation
Client Case Study
Oxford Brookes University
Luxury Automobile
Rolls Royce
'The Ecstasy of Driving' - Repositioning Brand Strategy
Team competition project - Clients' choice for Best Projects
Master's Module - Branding Oxford Brookes University
Luxury Jewellery
Tiffany & Co.
EMEA
Multilingual Paid Search Campaign Optimisation,
Account Management & Performance Reporting.
Wavemaker Global - London
Heritage Real Estate
City & Country
Search Optimisation Strategy, Account Management
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Itineris ltd. - London
International Advisory
Moore Kingston Smith
Digital Brand Repositioning Strategy, Search Optimisation, Account Management
Itineris ltd. - London
Coaching
Profluence
Brand Identity, Brand Repositioning, Website Strategy & Social Media Presence
Remote
Education
University Of Westminster
Search Optimisation & Website Content
Itineris ltd. - London
Education
Royal College of Psychiatrists
Search Optimisation & User Journey (UX) mapping
Itineris ltd.
Non-profit
Creativecoommons.org
User Generated Content and the modern intellectual property licenses - Case study
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Bachelor's Dissertation,
Catholic University of Milan
Non-profit
Royal Air Force Museum
E-commerce Search Optimisation
Itineris ltd. - London
Education
Humans Of New York
Digital Storytelling and Photography - Case Study
Catholic University of Milan
Non-profit
Guideposts Trust
Customer Engagement Strategy & UX mapping for Dementia Non-profit organisation based in UK.
- Client project
Oxford Brookes University
