Create brand value and customers' loyalty.

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A strong brand name together with an attractive design helps to keep your company in the mind of customers. However, are these enough? While brand identity effectiveness works superficially - impressing customers to impact their judgement a priori - there are other factors involved in brand relationship-building and reputation.

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How a business positions itself in the market, is a result of how goods & services are linked to a solid brand identity and personality, to generate customer loyalty and reputation.

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How? Through authentic stories! While brands need to define their real values and propositions in order to exist and survive, marketing helps translate these into unique brand assets, digging into a variety of tools, emotional connections and channels.